Our audience aim is between 4-6. Why?
Why should we aim for this age group?
children between the age of 4 and 6 like to invent dramatic make-believe scenarios. Many of these children still have difficulty understanding the difference between fantasy and reality. They may believe that monsters are real.
They have huge interest in playing outdoors. .They enjoy frequent trips outside to run, climb and hop.
Children between the age group 1-3 prefer bold, primary colours.
Children 4-6 prefer highly realistic computer graphics – i.e. Happy Feet and Shaun the Sheep
What makes them happy?
They forget the world when they find someone who can run, throw or catch with them.They just love company and someone to play with them.
A connected childhood is the key to happiness (through friendship),” says Edward Hallowell, MD, child psychiatrist and author of The Childhood Roots of Adult Happiness
Still confuses fantasy with reality sometimes